Saturday, November 27, 2004

Sold on Buying it

The term buy is often used synonymously for terms like believe, accept, support, or condone however we rarely seem to realize that the act of buying is also the act of believing, accepting, supporting, and condoning the product we buy, the companies involved in its manufacture and transportation, and the means by which it is made and sold to us.

The term sell is often used synonymously for terms like convince, coerce, manipulate, or indoctrinate however we rarely seem to realize that sales and marketing are tools used to control our opinion. We may acknowledge the manufacturing of need but refuse to admit that we ourselves might be victims of it.

The checkout line and the voters booth are the same thing.
Corporate marketing and political propaganda are the same thing.

All I am suggesting is that we think for ourselves. It's not easy to do when so many of our thoughts were put there by someone else.

If you think that this is just a negative way of looking at the world then I give you this; a glass of poison which is either half full or half empty will kill you all the same.

I saw an interesting quote in the Montreal Gazette today from a song by Les Cowboys Fringants which implies that we live in "un univers ou l'verbe avoir a pris l'dessus sur le verbe ĂȘtre."

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